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You are here: Travel Media Information – Monterey County Convention and Visitors Bureau > Story Ideas

Story Ideas

Media Professionals
Story Ideas



The diversity of Monterey County allows for a wide range of story ideas to be developed and pursued. Below are listed a sampling of ideas to help you craft a focused story, add a sidebar, or pitch a new idea to your publication. For further information on these and other ideas, contact Shannon Marshall, MCCVB Communications Director, at [email protected].

• What's New
• A Kid's Monterey
• Ocean Responsibility
• Unique Tours
• Literary Monterey
• Outdoor Adventure
• Big Sur
• Spas
• Historic Monterey
• Monterey Wine Country
• Carmel Valley
• Golf
• Environment
• Romantic Hotels
• Birding in Monterey County
• Lighthouses in Monterey County
• Artichokes
• Events, Events, Events
• Art Haven

New in 2007. Explore the fun and fascinating world of otters – from sea otters to their freshwater cousins –at the Wild About Otters exhibit at the Monterey Bay Aquarium. Visitors will meet 10 feisty freshwater otters as they enter the lush world of tropical freshwater fishes, reptiles and plants via a multi-sensory adventure through five dynamic galleries and an intriguing array of live exhibits and interactive displays.

What real men want is the new Monterey Men's Adventure Getaway sporting boar hunting, racecar driving, martini mixing, off-road Land Rover adventure clinics and a stint at scaling the Pinnacles National Monument (Condors optional). Male bonding never looked so bold! Individual media fams scheduled for summer/fall.

Put a new spin on “family values” this summer with a Monterey County adventure. Few regions size up better when it comes to delivering Mother Nature on a grand scale – from 99 miles of scenic California coastline to Monterey Bay National Marine Sanctuary, the beautiful outback of Big Sur and pit stops such as Point Lobos, Pinnacles National Monument and the nation’s top-ranked aquarium. New this summer, Monterey County “Top 10 Steals & Deals” offers ten hot trots for families June 1 - August 31, 2007. From kayaks to ponies, bears to bonfires, these deals are certain to redefine the concept of “family vacation.”

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A Kid's Monterey. Monterey offers a wealth of activities for the younger set and for families traveling with children. Top of the list, of course, is the Monterey Bay Aquarium with its newest exhibit, "Splash Zone," really a kid's interactive museum inside an aquarium. Then there's MY (Monterey Youth) Museum, "Eye Spy" games and treasure hunts at the National Steinbeck Center, Dennis the Menace Park, Wild Things Exotic Animal Facility, boat tours from Fisherman's Wharf, kayaking, bike and surrey riding, tidepooling and much more.

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Ocean Responsibility. Respecting the environment is one reason Monterey has maintained its pristine look throughout the years. Responsible tidepooling is now a key subject for this area where the coastal community is of vital importance, and visitors are educated on-site on how to best explore the tidepools. The aquarium's Seafood Watch program also helps visitors make wise dining choices when deciding on which seafood to serve or order.

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Unique Tours. Several local companies offer a range of choices on how best to view the area. From guided walking tours to state-of-the-art multi-language DVD bus tours, to wine and agriculture tours, nature tours, and even tours by bi-plane, visitors can view Monterey County from every direction... even undersea!

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Literary Monterey. The inspirational scenery of Monterey County has inspired dozens of writers over the years. Among the most well known are John Steinbeck, who featured many local sites in his great American novels, poet Robinson Jeffers whose Tor House and Hawk Tower in Carmel are a monument to his life and work, Henry Miller who found freedom in Big Sur, and Robert Louis Stevenson, who met and courted his wife-to-be in Monterey (and now has a historic home in his name).

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Outdoor Adventure. Move over golf! Visitors to Monterey are finding their kicks in ocean kayaking, scuba diving, hang gliding and parachuting, all along the Monterey Bay. In addition, outdoor adventurers take to the hills for hiking, backpacking, horseback riding and all terrain bicycling.

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Big Sur. This dramatic meeting of land and sea inspires all who travel here. It's a land where writers and celebrities have lived (Orson Wells and Rita Hayworth bought a log cabin that later became the famous Nepenthe), hippies once thrived and people from all walks of life find relaxation and refuge.

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Spas. Five very upscale spasall with their own special styles and treatmentsare found in beautiful settings throughout Monterey County. Pebble Beach’s Casa Palmero offers a true full spa and lodging experience; Allegria Spa at Ventana Inn offers incredible Big Sur views and ambience; the Monterey Plaza Hotel and Spa sits bayside with the lapping Pacific just below; and Bernardus Lodge and the newly opened spa at Quail Lodge Resort and Spa provide tranquil experiences in the warm, relaxing Carmel Valley.

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Historic Monterey. The city of Montereyonce capital of the Spanish territory of Californiahas lovingly restored its historic buildings and beautiful Spanish adobes, many of which are included in the Path of History walking tour. Nearby, the beautiful Carmel Mission stands as a monument to the early Spanish heritage. 2002 is an especially notable year marking the Quadricentennial celebration of Monterey's discovery. Historical events including History Fest (April), Living History Day (July), Christmas in the Adobes (December) and various Quadricentennial events (summer long) bring Monterey's history to life.

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Culinary Monterey. Food doesn’t get any fresher than here in Monterey! Fresh caught seafood from Monterey Bay coupled with a cornucopia of just-picked vegetables from the Salinas Valley make Monterey County a food lover’s paradise. The world's first (and largest) organic farm, Earthbound Farms, is located here, and the area prides itself on being the "artichoke capital of the world" among other gastronomic notables. National award-winning chefs are found at many of the area’s top resorts, and food festivals celebrating tomatoes, garlic, strawberries, artichokes and more are held throughout the year. Even the Monterey Bay Aquarium has embraced food-related efforts through "Cooking for Solutions," a newly-developed culinary event with the country's top chefs touting sustainable seafood that will assure a future of healthy oceans.

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Monterey Wine Country. Home to more grape acreage than Napa Valley, Monterey County is finally "coming of age." The area continues to boast award-winning wines and is the fastest-expanding wine district in California. The perfect climate and ocean influence from Monterey Bay play a major role in the many fine wines produced in the county. Visitors can sample throughout the county at more than 20 tasting rooms.

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Carmel Valley. It's been called the "new Napa," this scenic, sun-dappled valley boasts four top resort hotels, four golf courses, vineyards, wineries and tasting rooms, horseback riding, hiking and other sports. A true mixture of cowboys and country in an increasingly upscale setting.

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Golf. Named the number one golf destination in the world, Monterey County boasts 18 public courses of varying terrain, scenery and skill level. From ocean front to ocean view holes, hillside to riverside, golfing on the Monterey Peninsula goes far beyond the Pebble Beach experience.

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Environment. The Monterey Bay National Marine Sanctuary, surrounding and protecting Monterey's coastline and beyond, is the biggest of all such federal sanctuaries. Along with the Elkhorn Slough Nature Reserve, a tidal wetlands area home to dozen of migratory birds, Pt. Lobos State Preserve, a jewel along the California coast, the Pinnacles National Monument with its awesome rock formations and caves, and the Big Sur Land Trust working to keep Big Sur in its pristine state forever, Monterey County is truly an ecotourist's dream.

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Romantic Hotels. Some of the country's most beautiful hotelsperfect for a honeymoon or weekend getawayare scattered around Monterey County. Carmel Valley has Quail Lodge, Bernadus Lodge, Carmel Valley Ranch and Stonepine. Carmel Highlands is home to Highlands Inn and Big Sur to Ventana and Post Ranch Inn. Bed and Breakfasts dot the oceanfront landscape of the charming village of Carmel-by-the-Sea. Quiet walks on the beach, indulging at local spas, and having a romantic dinner are all on the romance menu.

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Birding in Monterey County. Monterey County is a haven for threatened as well as migratory birds. Bald and Golden Eagles thrive in Southern Monterey County and can be viewed during the winter months on boats at Lake San Antonio. Big Sur is a release site for California Condors and other rare birds, and Elkhorn Slough is a prolific spot for many migrating species.

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Lighthouses in Monterey County. The dramatic Pt. Sur Lightstation sits perched on a promontory of land mid way on the Big Sur coast. This historic lighthouse offers guided tours each weekend and other times by appointment. Its huge fresnel lens is now housed in the Monterey Maritime Museum in downtown Monterey.

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Artichokes. Castroville, in the northern part of the county, is the "artichoke capital of the world." You can see them growing and being packed; learn artichoke science, history and legend; and taste them in area restaurants and hotels.Other crops such as strawberries, broccoli, lettuces, and many more are featured in daily agricultural tours in Monterey County.

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Events, Events, Events. Monterey County boasts nearly 200 events each year designed to showcase and highlight everything from food and wine, to golf and cars, to theatre and art, plus lots more. World renowned events such as the Monterey Jazz Festival, the Concours d'Elegance, the AT&T National Pro Am Golf Tournament and the Carmel Bach Festival only scratch the surface. Events can be grouped by category to make a complete story or sidebar: food, sports, ethnic, and music events to name just a few.

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Art Haven. Long known as an artists’ colony, Carmel-by-the-Sea boasts nearly 100 galleries in its tiny village. Beyond the one-square-mile of Carmel, however, are numerous additional art experiences. From galleries in Big Sur where local artisans abound, to Monterey's acclaimed regional art museums, to Marina's Sculpture Habitat, to Salinas' City Mural Project, artists express themselves in all mediums. A newly-opened long-term exhibit at the Monterey Bay Aquarium, "Jellies: Living Art," even explores the artistic nature of beautiful sea creaturesboth living and manmade.

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